When I was in fourth grade, we had to come up with an invention. Sugar-obsessed, I created a bottle of scented air that would perfume a bakery with fresh-baked smells, such as chocolate chip cookies, enticing people to enter. At 10, I was big on ideas but short on financing and research.
Two decades and thousands of scents later, a company called ScentAir is using the same approach and has more than 2,000 scents in its library, from the obscure (dinosaur breath) to the delectable (caramel apple).
In addition to theme parks, retail stores and hotel chains, the company also has an unlikely client: a professional football team. That’s because the St. Louis Rams believe in the sweet smell of success.
“One of the first things we wanted to do here was to look at all the ways we can improve the game-day experience for families,” says Brian…
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